Picchat
Official WhatsApp + AI

WhatsApp for real estate agencies

Leads from listing sites and ads arrive at any hour. The AI finds out what the person is looking for, shows matching properties and hands the agent a qualified lead — with everything recorded in the agency's pipeline.

Meta's official API · your own number · Meta fees passed through at cost

LLeadhandled by AI
Hi, I saw the listing for the apartment in Vila Mariana. Is it still available?
Hi! To help you better: are you looking to buy or rent, and what's your budget?BuyRent
Buy, up to 700k, 2 bedrooms
I found 3 options in the area within that range 👇 Would you like to book a viewing? I'll pass you to the agent who covers Vila Mariana.See optionsBook a viewing
Illustrative conversation — sample names and values

— [ the problem ]

What holds back WhatsApp for real estate agencies

Leads go cold within an hour

Someone asking about a property is talking to three agencies at once. The first one to reply with useful information gets the viewing.

Agents spending time on browsers

Half the conversations have no budget, area or timeline. Finding that out by hand takes up the day of people who should be showing properties.

Client relationships on the agent's phone

When an agent leaves, the conversations, agreements and contacts leave too.

Nobody knows where each deal stands

Viewing booked, offer sent, paperwork pending: without a pipeline, the manager has to ask everyone one by one.

— [ how it works ]

Ready-made flows you can launch

Every flow uses features that already exist in Picchat — you set it up with your own copy, hours and rules.

1

AI lead qualification

When: A lead arrives from an ad, listing site or your website

  1. →The agent asks buy or rent, area, budget and timeline
  2. →Saves the answers as contact properties
  3. →Transfers to the agent or team for that area, with a conversation summary
AI agentContact propertiesHuman handoff
2

Listings in a carousel

When: The lead describes what they want

  1. →Properties are set up as items in the Picchat catalog, with photo, price and link
  2. →The agent searches by area or price range
  3. →Sends a carousel of options with a button for each one
Product catalogDynamic carousel
3

Deal pipeline

When: Qualified lead

  1. →The contact enters the pipeline — new lead, viewing, offer, paperwork, closed
  2. →The AI agent moves the card as the conversation progresses, and the team adds notes
  3. →Managers follow every deal on a single board
PipelinesAI in the pipelineNotes

— [ templates ]

Message templates to get started

Messages that start a conversation need a Meta-approved template. Use these as a starting point — you create them, submit them for approval and track everything in Picchat.

viewing_confirmationUtility

Hello {{1}}! Your viewing of {{2}} is scheduled for {{3}} at {{4}} with {{5}}. Can you confirm?

ConfirmReschedule
new_listingsMarketing

{{1}}, new properties in {{2}} that match what you're looking for just came in. Want to see them?

See properties
lead_reengagementMarketing

Hi {{1}}! Are you still looking for a property in {{2}}? We have new options in your price range.

Yes, show meI found one

{{1}}, {{2}}… are variables filled in with each contact's data at send time. Meta charges per template message based on its category and the recipient's country.

— [ pricing ]

A plan sized to your operation

Pricing depends on your message volume and team size. Talk to our team and we'll show you Picchat running with your own flows.

Meta charges per message sent based on the recipient's country, passed through at cost.

Talk to sales

Frequently asked questions: WhatsApp for real estate agencies

Do leads from listing sites reach Picchat?

Anyone who taps WhatsApp on a listing lands on the agency's number, connected to Picchat. For leads that come in through forms, your system or CRM can create the contact through the public API and enroll it in a first-contact automation. There is no ready-made integration with specific listing sites.

Does the AI book viewings?

It qualifies the lead, shows options and hands over to an agent to book the viewing. If the agency's calendar has an API, you can connect an HTTP tool to the agent.

How do I add properties for the carousel?

Each property becomes an item in the Picchat catalog, with photo, price and a link to the listing page. The agent searches by name, category or price range.

Can several agents use the same number?

Yes. Each agent has their own login and receives leads for their area by transfer.

What happens when an agent leaves?

Conversations, notes and the pipeline stay in the agency's account. The next agent picks up with the full history.

Put WhatsApp to work for real estate agencies — on autopilot.

Connect your official number and see these flows working with your customers.