Picchat
Official WhatsApp + AI

WhatsApp for colleges and online degrees

At the peak of admissions season, the AI handles thousands of applicants with the right price for each program and format, qualifies them and hands the ready-to-enroll ones to an advisor. Afterwards, re-enrollment and retention go out on the same official number.

Meta's official API · your own number · Meta fees passed through at cost

AApplicanthandled by AI
How much is the online Education degree? Can I use my national exam score?
The online Education degree starts at R$ 159/month in this campaign, and yes, you can apply with your exam score. Would you rather study 100% online or with sessions at a learning center?100% onlineWith learning-center sessions
With sessions, I'm in Campinas
We have a center in Campinas! I've passed your interest to the center's advisor, who'll send the application link and answer questions about scholarships.
Illustrative conversation — sample names and values

— [ the problem ]

What holds back WhatsApp for colleges and online degrees

More leads than advisors at admissions time

The campaign goes live and WhatsApp explodes. Applicants who wait hours for a reply apply wherever answered first.

Dozens of programs, several formats, many price tiers

On campus, hybrid, online and learning-center options, each with its own terms. Every advisor answers differently, and a wrong price becomes a complaint.

Each campus doing its own thing

Every learning center with its own phone, no shared standard and headquarters unaware of what's happening.

Dropouts nobody sees coming

Students who didn't re-enroll or stopped logging in only show up in a report once they've left.

— [ how it works ]

Ready-made flows you can launch

Every flow uses features that already exist in Picchat — you set it up with your own copy, hours and rules.

1

Admissions with a program catalog

When: An applicant arrives from an ad, the website or an admissions campaign

  1. →The agent checks the catalog you set up — program, level, format, prices and campaign terms — before answering
  2. →Asks qualification questions: admission route, format, city
  3. →Sends the application link or transfers to the advisor at the center or headquarters
Program catalogAI agentTeam handoff
2

Enrollment pipeline

When: Qualified applicant

  1. →The AI creates and moves the card — interested, applied, admitted, enrolled
  2. →Advisors add notes, and coordinators see the whole pipeline
  3. →Anyone stalled at a stage receives a follow-up template
PipelinesAI in the pipelineTemplates
3

Campuses and re-enrollment

When: Multi-campus operation and academic calendar

  1. →One account per campus, with the same agent and template standards, and access for managers who oversee several accounts
  2. →Re-enrollment and academic notices via template, with read metrics
  3. →Student questions land with the registrar or finance
Multiple accountsCampaignsShared inbox

— [ templates ]

Message templates to get started

Messages that start a conversation need a Meta-approved template. Use these as a starting point — you create them, submit them for approval and track everything in Picchat.

admissions_openMarketing

{{1}}, applications for {{2}} are open! Apply with your exam score or the online test by {{3}}.

Apply now
application_followupMarketing

Hi {{1}}! Your application to {{2}} is half finished. Need help completing it? The special offer runs until {{3}}.

Complete applicationTalk to an advisor
semester_reenrollmentUtility

Hello {{1}}! Re-enrollment in {{2}} for semester {{3}} is open until {{4}}. Complete it at the link below.

Re-enroll

{{1}}, {{2}}… are variables filled in with each contact's data at send time. Meta charges per template message based on its category and the recipient's country.

— [ pricing ]

A plan sized to your operation

Pricing depends on your message volume and team size. Talk to our team and we'll show you Picchat running with your own flows.

Meta charges per message sent based on the recipient's country, passed through at cost.

Talk to sales

Frequently asked questions: WhatsApp for colleges and online degrees

Does the AI know the price of each program and format?

It checks the catalog you set up in Picchat — program, level, format, prices, terms and link — before answering. If something isn't in the catalog, it doesn't state it.

What about financial aid, scholarships and admission routes?

The agent answers from the documents and rules the institution sets up and transfers anything that needs case-by-case review to an advisor.

How does it work with several campuses?

Each campus can have its own account and number, with the same service standards, and managers who oversee several campuses access all accounts with one login.

Can it handle admissions-season volume?

The AI agent handles many conversations at once. Template sending limits are set by Meta and grow with the number's quality, so start campaigns before the peak.

Does it integrate with the student information system?

There's no ready-made integration with specific academic systems. The public API creates contacts and enrolls them in automations, and the agent can query the institution's APIs through HTTP tools.

Can we keep the number already in our ads?

Yes. With Coexistence, the number keeps working in the WhatsApp Business app and also works in Picchat.

Put WhatsApp to work for colleges and online degrees — on autopilot.

Connect your official number and see these flows working with your customers.