Picchat
Official WhatsApp + AI

WhatsApp for schools and courses

AI answers questions about programs, formats and tuition from your catalog, qualifies prospects and moves enrollment forward in your pipeline — your team steps in to close.

Meta's official API · your own number · Meta fees passed through at cost

PProspecthandled by AI
How much is the online Business Administration degree?
Online Business Administration starts at $89/month with this promotion. Do you already have your high school diploma?
Yes, I graduated last year.
Perfect! I'll send you the application link and, if you'd like, an advisor can call you to answer questions about scholarships.Send me the linkTalk to an advisor
Illustrative conversation — sample names and values

— [ the problem ]

What holds back WhatsApp for schools and courses

Recruitment peaks your team can't absorb

During admissions season and when new classes open, message volume multiplies. A lead left waiting for hours goes cold.

A catalog too big to memorize

Dozens of programs, on-campus, online and hybrid formats, price ranges and promotions. Every agent answers differently.

Nobody knows where each student stands

Who asked for information, who got the offer, who only needs to pay the enrollment fee — all scattered across conversations.

Re-enrollment and late payments handled on the fly

Important notices go out through a phone broadcast list, with no idea who read them.

— [ how it works ]

Ready-made flows you can launch

Every flow uses features that already exist in Picchat — you set it up with your own copy, hours and rules.

1

AI-powered recruitment

When: A prospect arrives from an ad, your website or an Instagram link

  1. →The agent checks the course catalog you've added (level, format, tuition, description)
  2. →It asks the qualifying questions you define
  3. →It sends the application link or hands off to an advisor
Course catalogAI agentHuman handoff
2

Enrollment pipeline

When: A lead is qualified in the conversation

  1. →The AI creates the student's card and moves it through the pipeline stages
  2. →Conversation notes are saved on the card
  3. →Your team sees which stage each student is in and who needs a follow-up
Sales pipelineAI actions on cards
3

Re-enrollment and notices

When: Academic calendar

  1. →Re-enrollment or notice template sent to the student list
  2. →Replies and questions land in the registrar's inbox
  3. →Metrics show who read and who replied
CampaignsListsRead and reply metrics

— [ templates ]

Message templates to get started

Messages that start a conversation need a Meta-approved template. Use these as a starting point — you create them, submit them for approval and track everything in Picchat.

applications_openMarketing

{{1}}, applications for {{2}} are now open! Special pricing until {{3}}. Would you like the details?

Tell me more
reenrollment_reminderUtility

Hi {{1}}! The re-enrollment deadline for {{2}} is {{3}}. Secure your spot using the link below.

Re-enroll now
student_welcomeUtility

Welcome, {{1}}! Your enrollment in {{2}} is confirmed. Classes start on {{3}}.

{{1}}, {{2}}… are variables filled in with each contact's data at send time. Meta charges per template message based on its category and the recipient's country.

— [ pricing ]

A plan sized to your operation

Pricing depends on your message volume and team size. Talk to our team and we'll show you Picchat running with your own flows.

Meta charges per message sent based on the recipient's country, passed through at cost.

Talk to sales

Frequently asked questions: WhatsApp for schools and courses

Does the AI know the price of every program?

It checks the catalog you add to Picchat — program, level, format, tuition and description — before stating any fact. If it isn't in the catalog, it doesn't make it up.

Can I keep admissions and the registrar's office separate?

Yes. You can set up departments in the inbox, have several official numbers in the same account and define transfer rules between teams.

How do I track leads turning into enrollments?

With the sales pipeline: each prospect becomes a card that the AI or your team moves through the stages you define.

Can I use the number that's already in my ads?

Yes. Picchat connects your institution's number through Meta's official API. With Coexistence, the WhatsApp Business app keeps working.

How much does a re-enrollment notice cost?

Meta charges a per-message fee for Utility templates, set by the recipient's country and passed through with no markup, plus 1 plan credit per send. Talk to our team for a quote based on your volume.

Put WhatsApp to work for schools and courses — on autopilot.

Connect your official number and see these flows working with your customers.