Picchat
Official WhatsApp + AI

WhatsApp that sells for e-commerce and retail

Add your catalog and the AI answers price, stock and variant questions, builds a carousel with the right products and sends the purchase link — while your campaigns show who clicked.

Meta's official API · your own number · Meta fees passed through at cost

CCustomerhandled by AI
Do you have running shoes under $150?
I've got 3 options in that range, take a look 👇See Runner X — $119See Pace 2 — $139See Leve Pro — $149
Does the Pace 2 come in a size 10?
It does, size 10 is in stock. Want me to send you the link to check out?
Illustrative conversation — sample names and values

— [ the problem ]

What holds back WhatsApp for e-commerce and retail

Customers ask, then buy from a competitor

"Do you have it in a medium?", "how long does shipping take to my city?". An answer that takes half an hour is a sale that went to another tab.

Sending photo after photo doesn't scale

A salesperson digging through the gallery and pasting links one by one serves one customer at a time.

Campaigns without knowing what worked

You sent to your whole list, but who read it, who clicked and what Meta charged stay in the dark.

Risk of getting banned with unofficial tools

Mass messaging through WhatsApp Web automation is the fastest way to lose the number your sales depend on.

— [ how it works ]

Ready-made flows you can launch

Every flow uses features that already exist in Picchat — you set it up with your own copy, hours and rules.

1

AI salesperson with your catalog

When: A customer asks about a product

  1. →The agent searches the catalog in Picchat by name, brand, category or price range
  2. →It replies with real prices, promotions and availability — nothing made up
  3. →It sends a carousel with up to 10 products, each with its own buy button
Product catalogAI agentDynamic carousel
2

Coupon campaign

When: Product launch, holiday or clearance sale

  1. →Marketing template with a coupon or limited-time offer
  2. →Send to a list or a filter of your contacts (opt-outs respected)
  3. →The campaign dashboard shows delivered, read, replied, clicks and Meta cost
CampaignsCoupon and offer templatesMeta cost per campaign
3

Post-purchase and repeat sales

When: Order approved in your system (via API)

  1. →Order update sent as a Utility template
  2. →Scheduled follow-up to ask for a review or suggest a reorder
  3. →Exchange questions land in the inbox for your team
APIScheduled follow-upShared inbox

— [ templates ]

Message templates to get started

Messages that start a conversation need a Meta-approved template. Use these as a starting point — you create them, submit them for approval and track everything in Picchat.

offers_carouselMarketing

Check out *{{1}}* {{2}} Get yours for just {{3}}

Learn moreBuy now
birthday_couponMarketing

Happy birthday, {{1}}! 🎉 Use code {{2}} to get {{3}} off through Sunday.

Shop now
order_shippedUtility

{{1}}, your order {{2}} is out for delivery. Track it using the link below.

Track order

{{1}}, {{2}}… are variables filled in with each contact's data at send time. Meta charges per template message based on its category and the recipient's country.

— [ pricing ]

A plan sized to your operation

Pricing depends on your message volume and team size. Talk to our team and we'll show you Picchat running with your own flows.

Meta charges per message sent based on the recipient's country, passed through at cost.

Talk to sales

Frequently asked questions: WhatsApp for e-commerce and retail

Do I need a Meta catalog for the AI to show products?

No. The catalog lives in Picchat itself. The AI looks up your products and builds the carousel from an approved template, without relying on the Commerce Manager catalog.

Can I get paid through WhatsApp?

You send the payment link from your gateway or your store's checkout in the conversation or in a template button, and Picchat tracks the click for each customer.

How much does a marketing campaign cost?

Meta charges a per-message fee for Marketing messages, set by the recipient's country and passed through at cost. Each send uses 1 credit from your plan. Talk to our team to estimate your monthly total.

How do I avoid sending campaigns to people who don't want them?

Contacts who ask to opt out are flagged and skipped in future sends. Invalid numbers are flagged too.

Does it work for brick-and-mortar stores?

Yes. The catalog and campaigns work the same way; the difference is that the button can point to your address, a reservation or a chat with a salesperson.

Put WhatsApp to work for e-commerce and retail — on autopilot.

Connect your official number and see these flows working with your customers.