Parents ask about uniforms, schedules, menus and invoices on the same number. The AI answers the routine questions, the front office handles what needs a person and important notices go out with read receipts — on the school's official number, not the coordinator's phone.
Meta's official API · your own number · Meta fees passed through at cost
— [ the problem ]
Supply lists, pickup times, uniforms, menus, exam calendars. Every repeated question takes time from the person at the desk.
Coordinators and teachers handling families on their own WhatsApp, after hours and with no history kept by the school.
During enrollment season, a parent who asked to tour the school waits days for a reply — and tours a competitor first.
Re-enrollment notices in broadcast lists, tuition reminders by phone call. Nobody knows who read what.
— [ how it works ]
Every flow uses features that already exist in Picchat — you set it up with your own copy, hours and rules.
When: Parents and guardians message at any hour
When: A family arrives from the website, Instagram or an ad
When: School calendar or due date (via the school system's API)
— [ templates ]
Messages that start a conversation need a Meta-approved template. Use these as a starting point — you create them, submit them for approval and track everything in Picchat.
Hello {{1}}! Re-enrollment for {{2}} for {{3}} is open until {{4}}. Secure the place using the link below.
{{1}}, {{2}}'s tuition for {{3}} is due on {{4}}. The invoice is at the link below.
Hello {{1}}! The parent meeting for {{2}} will be on {{3}} at {{4}}. Can you confirm your attendance?
{{1}}, {{2}}… are variables filled in with each contact's data at send time. Meta charges per template message based on its category and the recipient's country.
— [ pricing ]
Pricing depends on your message volume and team size. Talk to our team and we'll show you Picchat running with your own flows.
Meta charges per message sent based on the recipient's country, passed through at cost.
Talk to salesNo. It handles the routine — schedules, calendar, uniforms, supplies — from documents the school sets up, and passes anything that needs a person to the front office, finance or the coordinators.
Picchat handles one-to-one conversations through the official API. Each guardian talks to the school privately, with the family's history kept — which also avoids exposing other families' data in a group.
Conversations live in Picchat with individual staff logins, team permission profiles and two-factor authentication. The history stays with the school, not on whoever answered.
Notices tied to the student's enrollment — tuition, re-enrollment, meetings — are usually Utility. An invitation to an open event or an enrollment campaign for new families is Marketing.
There's no ready-made integration with specific school systems. Through Picchat's public API, your system can create the guardian and enroll them in notice automations.
Yes. With Coexistence, the number keeps working in the WhatsApp Business app and also works in Picchat.
Connect your official number and see these flows working with your customers.