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Official WhatsApp + AI

WhatsApp for language schools

Prospects ask the price, take the placement test, attend a trial lesson and decide. The AI answers right away, the advisor gets a card with the goal and availability, and each level's re-enrollment goes out from the school's official number.

Meta's official API · your own number · Meta fees passed through at cost

PProspecthandled by AI
Hi, how much is the English course? It's for me, I have a job interview in March.
Hi! The price depends on the class and plan, and the first step is a free placement test so we put you in the right class. Since your goal is the interview in March, the advisor will show you options that fit that deadline. Would you rather take the test online or at the school?OnlineAt the school
Online, in the evening
Noted: online test, evenings, goal is the interview in March. I've passed it to the advisor, who'll send you the times here. 😊
Illustrative conversation — sample names and values

— [ the problem ]

What holds back WhatsApp for language schools

Leads who vanish after asking the price

People coming from ads want the price first. They get the price list, nobody asks the next question and they don't come back.

Placement tests and trial lessons that don't become enrollments

The student attends the lesson, likes it, and the offer only arrives days later. Whoever missed the test is never invited to reschedule.

Re-enrollment every level, with no tracking

The course renews by level or term. Students who don't re-enroll disappear quietly, and the school only notices when the class shrinks.

Kids and teens: the parent decides

The conversation is with a parent, with a work schedule and other questions. Treating it like an adult student's enquiry doesn't close.

— [ how it works ]

Ready-made flows you can launch

Every flow uses features that already exist in Picchat — you set it up with your own copy, hours and rules.

1

From the ad to the placement test

When: A prospect arrives from an ad, Instagram or the website

  1. →The AI asks about the language, the goal, who the course is for and availability
  2. →Answers timetable, locations and prices from the course catalog and offers a placement test or trial lesson
  3. →Creates the pipeline card — prospect, test booked, trial lesson, offer, enrolled — and hands over to the advisor
AI agentCourse catalogPipelines
2

After the trial lesson

When: The student took the test or the trial lesson

  1. →The advisor records the level and suggested class on the card
  2. →The offer goes out the same day, in the conversation that's already open
  3. →Whoever doesn't reply joins the follow-up automation, and whoever missed the test gets an invitation to reschedule
PipelinesAutomationsTemplates
3

Re-enrollment by level

When: End of a level or term (class list or the school system's API)

  1. →Re-enrollment template to the class's students or parents, with the link for the next level
  2. →The dashboard shows who read and who clicked, and the coordinator messages whoever stalled
  3. →Questions about price and discounts land in the finance inbox
CampaignsClick trackingShared inbox

— [ templates ]

Message templates to get started

Messages that start a conversation need a Meta-approved template. Use these as a starting point — you create them, submit them for approval and track everything in Picchat.

placement_test_confirmationUtility

Hello {{1}}! Your {{2}} placement test is scheduled for {{3}} at {{4}}. Can you confirm?

ConfirmReschedule
level_re_enrollmentUtility

Hello {{1}}! Level {{2}} of {{3}} ends on {{4}}. Re-enrollment for the next level is open at the link below.

Re-enroll
intensive_classMarketing

Hi {{1}}! We're opening an intensive {{2}} class from {{3}} to {{4}}. Would you like the timetable?

Send the timetableNot interested

{{1}}, {{2}}… are variables filled in with each contact's data at send time. Meta charges per template message based on its category and the recipient's country.

— [ pricing ]

A plan sized to your operation

Pricing depends on your message volume and team size. Talk to our team and we'll show you Picchat running with your own flows.

Meta charges per message sent based on the recipient's country, passed through at cost.

Talk to sales

Frequently asked questions: WhatsApp for language schools

Does the AI run the placement test?

No. The test stays with the school. The AI qualifies the prospect, offers the test and hands over to the advisor to book it; the level and suggested class are recorded on the pipeline card.

Does it work for kids and teens, when the parent is the one talking?

Yes. The WhatsApp contact is the parent, and the family's history stays with the school. Class, re-enrollment and tuition notices go to them, with staff access controlled by permission profiles.

Does it work for a franchise or a chain with several schools?

Each school can have its own account and number, with the same agent and template standards, and whoever manages several schools accesses all of them with one login.

Are placement tests and re-enrollment Utility or Marketing messages?

Confirming a booked test or lesson and re-enrolling an active student are usually Utility. An intensive-class offer or a campaign to former students is Marketing, which costs more per message.

Does it integrate with my language school system?

There's no ready-made integration with specific language school systems. Through the public API, your system can create the contact and enroll the student in automations, and the agent can call the school's APIs through HTTP tools.

Can I use Picchat to teach or practise conversation?

That's not what it's for. Picchat handles the school's service and communication — enrollment, notices and tuition. Lessons stay on the platform or in the classroom the school already uses.

Can we keep the number the school already advertises?

Yes. With Coexistence, the number keeps working in the WhatsApp Business app and also works in Picchat.

Put WhatsApp to work for language schools — on autopilot.

Connect your official number and see these flows working with your customers.